10 Creative Ways to Use Google Street View 360 Photos for Your Business in 2025
March 1, 2025 | 2 min Read
Introduction
In 2025, today’s competitive market, local businesses need innovative ways to attract customers and stand out from the crowd. One powerful yet often overlooked tool is Google Street View 360 photos. These immersive images can transform how potential customers interact with your business online, driving more foot traffic to your physical location. Here are 10 creative ways to leverage 360 photos for your local business.
10 Creative Ways to Use Google Street View 360 Photos for Your Business in 2025
1. Showcase Your Storefront
First impressions matter! Use 360 photos to give potential customers a virtual tour of your storefront. Highlight your signage, window displays, and entrance to create a welcoming vibe that encourages people to visit.
2. Create an Interactive Interior Tour
Let customers explore your store from the comfort of their homes. Showcase your layout, product displays, and unique features. This builds familiarity and makes them more likely to visit in person.
3. Highlight Special Offers and Promotions
Use 360 photos to showcase in-store promotions, discounts, or seasonal displays. For example, if you’re running a holiday sale, create a virtual tour that highlights discounted items.
4. Feature Customer Favorites
Spotlight your best-selling products or most popular areas of your store. Add captions or annotations to explain why these items are customer favorites.
5. Share Behind-the-Scenes Content
Give customers a sneak peek into what makes your business unique. For example, if you run a bakery, show your kitchen and the process of making your signature pastries.
6. Promote Events and Workshops
If you host in-store events, workshops, or classes, use 360 photos to showcase the event space. This helps potential attendees visualize the experience and encourages them to sign up.
7. Partner with Local Influencers
Collaborate with local influencers to create 360 photo tours of your business. Their followers will get a virtual taste of what you offer, driving more traffic to your store.
8. Optimize for Local SEO
Upload your 360 photos to Google My Business to improve your local search rankings. When customers search for businesses like yours, your immersive photos will make your listing stand out.
9. Share on Social Media
Post your 360 photos on platforms like Facebook, Instagram, and LinkedIn. Use engaging captions like, “Take a virtual tour of our store and visit us today!” to encourage clicks and visits.
10. Create a Virtual Scavenger Hunt
Make your 360 photos interactive by creating a scavenger hunt. For example, hide a “virtual prize” somewhere in the tour and offer a discount or freebie to customers who find it and visit your store.
Conclusion
Google Street View 360 photos are more than just a cool feature. They’re a powerful tool to attract customers and increase foot traffic to your local business. By showcasing your store, highlighting promotions, and engaging with your community, you can create a memorable online presence that drives real-world results.
Ready to get started? Contact us today to create stunning 360 photos for your business!